That is the topic for what is being billed as  "Web Analytics Solutions Showdown" at the NCDM Show next week. You'll find Barry answering that question for WebTrends, along with John Squire from Coremetrics, and David Kirschner from Omniture. NCDM or the National Center for Database Marketing is co-sponsored by Direct Magazine (Chief Marketer Network) and the Direct Marketing Association. Jim Novo will be moderating this panel which seeks to answer the questions "What is online engagement? How can it be measured? How can you tell when engagement is weakening?" So if you find yourself in Florida for the show, please stop by and visit us at booth #204. We can share with you the latest in online marketing solutions to optimize marketing campaigns and customer engagement. And while you're at the conference you'll also learn about the latest online and offline analytical approaches, multichannel marketing strategies and technology solutions that will take your database marketing to greater heights. As Jim puts it "If you’re a web analyst interested in what happens in BI from a Marketing perspective, this show is for you." Hope to see you there!