Category Archives: Webtrends

Webtrends Customer Story – City of Calgary

Posted on by
glb_lgo_calgary.ashx
Overview One of the largest and fastest-growing cities in Canada, Calgary, Alberta has grown to a population of almost one million in 2002. The City of Calgary web portal hosts and links to content, services, commerce activities and the Calgary Online Store. Challenge In order develop the new portal around actual visitor behavior and to ensure the new site was meeting citizens' needs, The City needed insight into visitor behavior, as well as a web metrics solution that would turn the site's parameterized URLs into meaningful analysis. Results With Webtrends insight, The City of Calgary:
  • Gained meaningful analysis of its dynamic content with SmartSource Data Management
  • Realized a large growth in use of the site features by designing them based on actual visitor behavior
  • Based decisions about what to feature on the homepage on objective web metrics about what content visitors were most interested in
  • Delivered critical information to various business users quickly and easily with Customizable Dashboards, allowing them to identify patterns and unusual trends in activity, then dig deeper for more information on what caused them
  • Proved the benefit of a 24/7 web portal to funders by pointing out the heavy activity outside normal business hours
  • Demonstrated the value of its navigation system by tracking the various ways visitors navigate to the same content

Engage London 2010 – Day One Recap

Posted on by
The recently opened Park Plaza Westminster Bridge played host to the 2010 EMEA Engage Conference. This striking modern building with it's iconic views of the Houses of Parliament, Big Ben and the London Eye was the perfect fit for this year's theme - Art & Science. Nick Sharp VP & General Manager, EMEA and Australasia opened the event asking delegates to join in as we explore how the intersection of the two elements is vital to the delivery of successful marketing. He extended a warm welcome to many returning guests who made last year such a success, as well as the many new faces who joined for the first time. The morning plenary session held keynote presentations from Joe Stanhope, Senior Analyst at Forrester Research on The Digital Marketing Landscape and David Rowan from Wired UK on Trends That Are Disrupting Your Business. We heard from Alex Yoder - CEO, Webtrends and Julian Brewer - Barclays, PLC on what the future holds for marketers and Christian Howes who played the master of cermonies role through the day shared his views on "Our Disposable Society". In the afternoon Casey Carey and Bruce Kenny spoke about the product vision in their talk Webtrends - The Way Ahead which was followed by an open Q&A. Dry ice and mints played a part in the closing of Day One with Heston Blumenthal, chef and culinary alchemist with his visionary thoughts on what Art and Science means to him. The event continued on through the evening as the crowds spread throughout the partner pavilion for a fantastic party featuring the legendary Paul "Trouble" Anderson. Many thanks to Exact Target for hosting the music and live entertainment. Here is a bit of what was going on in the Twitterverse today around the conference:
  • TommyFlisher here you go marketers, ten tips from @wireduk's editor david rowan #wtengage http://twitpic.com/2yzbuk
  • portland_friend David Rowan @ #webtrends Engage: showed #whipcar as example of how disruptive social media will be in markplace. Very interesting
  • jacqueswarren Great 1st day at @webtrends #wtengage with excellent keynotes. So far, a smashing success as they say here!
  • VineshC 5 things 2 expect from webtrends 1.Agility 2.User Experience 3.Web Wide Innovation 4.Openness & Standards 5.WebScale Performance #wtengage
  • justinkistner From 2008 to 2010 Forrester has seen the amount of inactive social media participants go down and the highly engaged go up #wtengage
  • Sunrayfr "optimization is a printing press for money" I love that! #wtengage
  • zoros1976 In all of human civilization through 2003 we created 5 exabytes of data. We now create that every 2 days & the pace is increasing. #wtengage
  • georgioskap Heston Blumenthal gave an amazing speech at #wtengage. Apparently, he does lots of testing for dishes & thinking about customer experience
Tomorrow holds a full day of sessions with customer stories, industry panels, product demonstrations, tips n' tricks and more. Whether you're a social media guru or looking to become one, the go-to person for ecommerce or an online marketer these breakouts will have something for everyone. All of the presentations, videos and pictures from the event will be available in the Engage Conference Media Gallery.

PDXdebrief Recap and Video

Posted on by
We’re all still reeling a little from the big changes that came out of Chirp and F8 in recent days. It’s going to take awhile to understand their full significance and implications for social media lovers, users and marketers. So with beers in our hands and curiosity in our hearts, the Portland marketing and geek community gathered last night on the 16th floor of Webtrends for #pdxdebrief. We debriefed, debunked and occasionally waxed prophetically about what the heck happened to Facebook and Twitter and what the heck it might mean. Watch the full video of last night here. Some of the key takeaways that we saw: Facebook Privacy Changes – the 24-hour rule on storing user profile data is gone. Now when users allow your application, you can store their profile data as long as you want. And Facebook doesn’t have any rules on how you can (or can’t) use that data, opening up a potential treasure trove for marketers and a Pandora’s box for privacy advocates (imagine online lead gen without forms, direct marketing messages inside of Facebook, the list goes on...). Promoted Tweets and Resonance – Now you can pay for your tweet to appear at the top of a search result. That’s called a Promoted Tweet. Seems straightforward, but the concept of Resonance is where things get interesting. If your promoted tweet doesn’t have enough resonance, Twitter will no longer show it. Your resonance score is based on several factors including how many people replied or retweeted your post, clicked on your links or otherwise engaged with your tweet. Twitter Annotations - Annotations will let developers attach any kind of metadata to tweets, not just geography and Twitter client like we currently see. Soon you’ll be able to attach news, media files, shout-outs, locations and all kinds of other metadata . This data can then be searched on, filtered, categorized and manipulated. Of course, much more was heard and said (#pdxdebrief on Twitter). Did you attend last night’s debrief? What do you think of the new changes? Is privacy really gone? Given the good turnout and strongly positive feedback we saw on Twitter about this debrief event, we're going to do this again. In fact, we're thinking it would do well as a regularly recurring series. We had a few thoughts about how we can make it better, but we're really interested in your feedback. Here are some of our thoughts to get the discussion started:
  • Start earlier but cutting the mingling time to 30 mins instead of an hour.
  • Have smaller breakout discussions after the debriefing to allow for more focused discussion.
  • Stream the event live.
Can you please take a moment and share your ideas in a comment below?

How Do You Measure Customer Engagement?

Posted on by
That is the topic for what is being billed as  "Web Analytics Solutions Showdown" at the NCDM Show next week. You'll find Barry answering that question for WebTrends, along with John Squire from Coremetrics, and David Kirschner from Omniture. NCDM or the National Center for Database Marketing is co-sponsored by Direct Magazine (Chief Marketer Network) and the Direct Marketing Association. Jim Novo will be moderating this panel which seeks to answer the questions "What is online engagement? How can it be measured? How can you tell when engagement is weakening?" So if you find yourself in Florida for the show, please stop by and visit us at booth #204. We can share with you the latest in online marketing solutions to optimize marketing campaigns and customer engagement. And while you're at the conference you'll also learn about the latest online and offline analytical approaches, multichannel marketing strategies and technology solutions that will take your database marketing to greater heights. As Jim puts it "If you’re a web analyst interested in what happens in BI from a Marketing perspective, this show is for you." Hope to see you there!

Webtrends Blog Launch and Social Media Code of Conduct

Posted on by
The blog is up! Intro post from Barry - check. Welcome from Alex - check. Guidelines for engagement - check. Here's what I put together: Webtrends Social Media Code of Conduct The Webtrends blog is just one of the many places we interact on the internet (employee blogs, social networking, micro-blogging, bookmarking sites and other user-generated content). We provide our team members with social media guidelines to consider when engaging others online.
In the spirit of best practices and partially inspired by Charlene Li/Forrester and Channel 9 – our social media code of conduct:
  • We will tell the truth. The whole truth and nothing but the truth.
  • We only delete comments that are spam, profanity, hate or infringe on copyrights. Offenders may be banned from commenting.
  • We will speak with our own voices, not glossy corporate speech.
  • We will correct any errors or omissions promptly, noting when we do.
  • If we disagree with other opinions, we will do so respectfully.
  • We will reply to comments, where appropriate, as promptly as possible.
  • We will link to references and source materials directly
Please also consider the following when engaging with other people online:
  • Try to add value. Provide worthwhile information and perspective. Webtrends is best represented by its people and what you publish may reflect on all of us.
  • Respect your audience. The right time to jump in to a conversation is when your contribution either solves a problem or relieves pain.
  • You are personally responsible for the content you publish on any form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy, as well as ours. Respect copyright, fair use and financial disclosure laws.
  • Identify yourself and your role at company when you discuss Webtrends or Webtrends-related matters. Make it clear that the views expressed are yours and do not necessarily represent the views of your employer. Know and follow our general business conduct guidelines.
I'm excited - this is going to be fun!!