The recently opened Park Plaza Westminster Bridge played host to the 2010 EMEA Engage Conference. This striking modern building with it's iconic views of the Houses of Parliament, Big Ben and the London Eye was the perfect fit for this year's theme - Art & Science.
Nick Sharp VP & General Manager, EMEA and Australasia opened the event asking delegates to join in as we explore how the intersection of the two elements is vital to the delivery of successful marketing. He extended a warm welcome to many returning guests who made last year such a success, as well as the many new faces who joined for the first time.
The morning plenary session held keynote presentations from Joe Stanhope, Senior Analyst at Forrester Research on The Digital Marketing Landscape and David Rowan from Wired UK on Trends That Are Disrupting Your Business. We heard from Alex Yoder - CEO, Webtrends and Julian Brewer - Barclays, PLC on what the future holds for marketers and Christian Howes who played the master of cermonies role through the day shared his views on "Our Disposable Society".
In the afternoon Casey Carey and Bruce Kenny spoke about the product vision in their talk Webtrends - The Way Ahead which was followed by an open Q&A. Dry ice and mints played a part in the closing of Day One with Heston Blumenthal, chef and culinary alchemist with his visionary thoughts on what Art and Science means to him.
The event continued on through the evening as the crowds spread throughout the partner pavilion for a fantastic party featuring the legendary Paul "Trouble" Anderson. Many thanks to Exact Target for hosting the music and live entertainment. Here is a bit of what was going on in the Twitterverse today around the conference:
portland_friend David Rowan @ #webtrends Engage: showed #whipcar as example of how disruptive social media will be in markplace. Very interesting
jacqueswarren Great 1st day at @webtrends #wtengage with excellent keynotes. So far, a smashing success as they say here!
VineshC 5 things 2 expect from webtrends 1.Agility 2.User Experience 3.Web Wide Innovation 4.Openness & Standards 5.WebScale Performance #wtengage
justinkistner From 2008 to 2010 Forrester has seen the amount of inactive social media participants go down and the highly engaged go up #wtengage
Sunrayfr "optimization is a printing press for money" I love that! #wtengage
zoros1976 In all of human civilization through 2003 we created 5 exabytes of data. We now create that every 2 days & the pace is increasing. #wtengage
georgioskap Heston Blumenthal gave an amazing speech at #wtengage. Apparently, he does lots of testing for dishes & thinking about customer experience
Tomorrow holds a full day of sessions with customer stories, industry panels, product demonstrations, tips n' tricks and more. Whether you're a social media guru or looking to become one, the go-to person for ecommerce or an online marketer these breakouts will have something for everyone.
All of the presentations, videos and pictures from the event will be available in the Engage Conference Media Gallery.
While I've been synched with Facebook for over 2 years, it's been over a year since I've posted here. Thinking about taking some time while I'm out on vacation and updating my blog/website/social presence so I'm managing it from one place (or at least fewer places). Wish me luck.
We’re all still reeling a little from the big changes that came out of Chirp and F8 in recent days. It’s going to take awhile to understand their full significance and implications for social media lovers, users and marketers. So with beers in our hands and curiosity in our hearts, the Portland marketing and geek community gathered last night on the 16th floor of Webtrends for #pdxdebrief. We debriefed, debunked and occasionally waxed prophetically about what the heck happened to Facebook and Twitter and what the heck it might mean. Watch the full video of last night here.
Some of the key takeaways that we saw:
Facebook Privacy Changes – the 24-hour rule on storing user profile data is gone. Now when users allow your application, you can store their profile data as long as you want. And Facebook doesn’t have any rules on how you can (or can’t) use that data, opening up a potential treasure trove for marketers and a Pandora’s box for privacy advocates (imagine online lead gen without forms, direct marketing messages inside of Facebook, the list goes on...).
Promoted Tweets and Resonance – Now you can pay for your tweet to appear at the top of a search result. That’s called a Promoted Tweet. Seems straightforward, but the concept of Resonance is where things get interesting. If your promoted tweet doesn’t have enough resonance, Twitter will no longer show it. Your resonance score is based on several factors including how many people replied or retweeted your post, clicked on your links or otherwise engaged with your tweet.
Twitter Annotations - Annotations will let developers attach any kind of metadata to tweets, not just geography and Twitter client like we currently see. Soon you’ll be able to attach news, media files, shout-outs, locations and all kinds of other metadata . This data can then be searched on, filtered, categorized and manipulated.
Of course, much more was heard and said (#pdxdebrief on Twitter). Did you attend last night’s debrief? What do you think of the new changes? Is privacy really gone?
Given the good turnout and strongly positive feedback we saw on Twitter about this debrief event, we're going to do this again. In fact, we're thinking it would do well as a regularly recurring series. We had a few thoughts about how we can make it better, but we're really interested in your feedback. Here are some of our thoughts to get the discussion started:
Start earlier but cutting the mingling time to 30 mins instead of an hour.
Have smaller breakout discussions after the debriefing to allow for more focused discussion.
Stream the event live.
Can you please take a moment and share your ideas in a comment below?
In a little under 2 weeks lil' peanut is going to be two. Two? Wow - it's gone really fast. I'm wishing she stays as gigglely and smiling as she's been for a really long time. Been working a ton (imaging that?) and tend to spend more time on Twitter now especially because of work.
Got a ton of photos I just uploaded and here's one of my favorites.
The recently opened Park Plaza Westminster Bridge played host to the 2010 EMEA Engage Conference. This striking modern building with it's iconic views of the Houses of Parliament, Big Ben and the London Eye was the perfect fit for this year's theme - Art & Science.
Nick Sharp VP & General Manager, EMEA and Australasia opened the event asking delegates to join in as we explore how the intersection of the two elements is vital to the delivery of successful marketing. He extended a warm welcome to many returning guests who made last year such a success, as well as the many new faces who joined for the first time.
The morning plenary session held keynote presentations from Joe Stanhope, Senior Analyst at Forrester Research on The Digital Marketing Landscape and David Rowan from Wired UK on Trends That Are Disrupting Your Business. We heard from Alex Yoder - CEO, Webtrends and Julian Brewer - Barclays, PLC on what the future holds for marketers and Christian Howes who played the master of cermonies role through the day shared his views on "Our Disposable Society".
In the afternoon Casey Carey and Bruce Kenny spoke about the product vision in their talk Webtrends - The Way Ahead which was followed by an open Q&A. Dry ice and mints played a part in the closing of Day One with Heston Blumenthal, chef and culinary alchemist with his visionary thoughts on what Art and Science means to him.
The event continued on through the evening as the crowds spread throughout the partner pavilion for a fantastic party featuring the legendary Paul "Trouble" Anderson. Many thanks to Exact Target for hosting the music and live entertainment. Here is a bit of what was going on in the Twitterverse today around the conference:
