Kicking off their 2-day MMA Forum in New York this morning, the Mobile Marketing Association (MMA) announced the formation of a Mobile Analytics & Measurement Committee in recognition of the growing importance mobile marketers have placed on measurement and analytics.

This group has been chartered with the task of defining standards and measurement methodologies that will govern the practice of mobile analytics and the evolution of mobile into a marketer's eCRM efforts. The founding committee will be co-chaired by Doug Busk, Mobile Brand Strategy – Global Connections for The Coca-Cola Company along our own Mike Ricci, Vice President of Mobile for Webtrends and will include two senior mobile executives from Microsoft (Barbara Williams and Jeff Torgerson), Paul Strupp from RIM and Chris Wayman from Merkle. In today's press release MMA's Managing Director Michael Becker said "mobile anaytics has become a pressing priority for many of our member companies who expect the same level of rigor and sophistication that they have come to expect from other digital mediums when it comes to measurement practices in this emerging space. The mobile marketing industry desperately needs for measurement to play a vital role going forward if it is to continue it's explosive growth." Please join us tomorrow for day two of the MMA Forum held at the NYC Waldorf-Astoria, Mike Ricci will be speaking at 2pm on Mobile Measurement & Analytics – a Business Intelligence & eCRM Imperative. In his presentation, Mike will speak about how analytics should play a crucial role in the development of coherent mobile strategies and prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. He will also showcase Webtrends approach to mobile measurement and share some of the work that we've done for clients like Zinio, Telegraph Media Group and Fandango. The MMA Forum brings together the brightest minds in mobile marketing - hope to see you there!

Was it Microsoft, which didn't have any new hardware to show off but flaunted some highly anticipated games? Or maybe it was Sony grabbing the big buzz with its reveal of the PlayStation Vita. Or could it have been Nintendo with its groundbreaking Wii U? See the whole story here - originally published on Mashable.

2 Cities Down and 2 Cities To Go We've had great turnout in Atlanta and New York over the past week, looking forward to Chicago tomorrow and San Francisco on Thursday. Here's what people have been saying so far: “Worth my time as a busy CEO, and I don’t say that about seminars very often. Great job Webtrends, I learned a lot” -- Lynn Clarke, CEO Metrokitchens.com “Awesome info and conversations at Webtrends Facebook Sessions. Thanks a ton everyone!” -- Michael Williams, Community Manager Char-Broil What Did You Miss? There have been some great insights tweeted from the event, as well as a few recap blogs from attendees if you'd like to catch up. Jazmin Hupp, who was at our NYC session, shared some of the surprising statistics she took away:

• 84% of people who become fans are existing companies
• 83% want offers and exclusive benefits (things they can get only by liking your page.)
• 92% of people who were satisfied with a fan program will tell a friend to become a fan

Jake Cook from Digital Wax Works gave his take on the Facebook Sessions and highlighted these nuggets:

• The giant shift onto social - 23% in 1 year
• Why 36% of Facebooks Fans buy more

We are thrilled to have Andrea Cook tweeting our Chicago event tomorrow - you can follow along at #FBSessions or via our event Twitter account WebtrendEvents. She'll also be covering all the sessions for our blog so you can get more on the Application & Success sessions which are unique to each city.

Hope we'll see you at one of the upcoming sessions -sign up today as space is limited. If you aren't yet, you can register here to attend in Chicago or San Francisco.

Mobility has been one of the big trends in 2011 fueled by the growth in smartphones, mobile broadband along with a growing willingness by businesses to develop mobile applications. Christian Howes discusses with Nigel Freitas from Sky News - to what extent have airline apps revolutionized travel, what banks need to be looking for and how other businesses can approach this new channel on the Technology Behind Business segment.

Recently the Portland Business Alliance hosted their Annual Business Awards celebrating globally focused businesses. We were thrilled to take home the 2011 Mayor's International Business Award for Software. Following a video interview clip (below) Mayor Sam Adams presented the award to Alex Yoder, Webtrends President & CEO. Alex shared his thoughts about receiving the award and attendance at the event "I loved the level of cultural and ethnic diversity in the room - with esteemed colleagues, representatives and consuls from around the world. It made me incredibly proud to be a citizen and business person in such a globally connected city as Portland." Members of our international sales and partner teams were present that night along with our executives. Bruce Kenny, our EVP of Technology and Hosted Operations said the evening was a delight and "...was very impressed with the Oregon Consular Corps and their commitment to ensuring Oregon is recognized as a global business center. We are honored to be recognized for our strong international business." Many thanks to our customers and partners across the global, along with a special thanks to the teams in the states and across our worldwide offices - Seattle, San Franciso, London, Toyko, Sydney and Uppsala, Sweden.